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WEDNESDAY, APRIL 2, 2008

9 – 9:15 a.m.
Welcome
Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group

Introduction
Bob Chapek, President, Walt Disney Studios Home Entertainment and Chairman, DEG

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9:15 – 10:15 a.m.
Opening Keynote


Green to Gold: How Smart Companies use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Speaker: Dan Esty, Hillhouse Professor of Environmental Law and Policy, Yale University

What every executive must know to manage the environmental challenges facing business and society in order to generate lasting value - cutting costs, reducing risk, driving new revenues, and creating strong brands - by building environmental thinking into their core business strategies. With a clear focus on execution, Esty will provide a road map for home entertainment industry leaders to establish their unique “Eco-Advantage.”

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10:15 – 10:35 a.m.
Networking Break - Exhibits Open

10:35 – 10:55 a.m.
The Carbon Disclosure Project – Climate Change and Shareholder Value Zoe Riddell, Vice President, Carbon Disclosure Project USA


The Carbon Disclosure Project (CDP) is an independent, not-for-profit organization, acting as a secretariat for over 38 of the world’s largest institutional investors, with over $57 trillion in assets under their management. Each year ,CDP requests disclosure of greenhouse gas emissions from corporations on behalf of their investors. CDP participants include leading corporations including Fox-parent News Corp. and Wal-Mart. Riddell will discuss why investors are looking for disclosure of climate-related risks and opportunities. Furthermore, she will demonstrate why it is relevant to the media industry which has power to influence millions of people as to the importance of this kind of accounting.

Introduction: Mark Horak, President, North America, Warner Home Video

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10:55 – 11:10 a.m.
Green Packaging Briefing
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11:10 – 11:40 a.m.
DVD Supply Chain Carbon Footprint Analysis

Larry Wilk, Vice President, Worldwide Operations
Walt Disney Studios Home Entertainment  

What is the impact of DVDs on the environment? This session will share the industry’s approach to measurement, the benchmark results, and highlight improvements to date and future potential for further reduction. This baseline will provide the background to evaluate alternatives presented during the afternoon sessions. The methodology used is provided by the Carbon Disclosure Project, with help from Clear Carbon Consulting.

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11:40 – 11:50 a.m.
Green Packaging Briefing


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11:50 a.m – 12:20 p.m.
Summit Keynote

Green is Universal – Implementing the Sustainability Agenda Lauren Zalaznick, Chairman, NBC Universal Green Council/President, Bravo & Oxygen Media

In May 2007, NBC Universal launched its “Green is Universal” campaign, dedicated to educating viewers about environmental responsibility and greening NBCU’s operations. In a very competitive business, Green is one area we can all collaborate, Zalaznick will explain. As President of Bravo Media and Oxygen Media and Head of NBCU’s Green Council, Zalaznick will share her experience in applying successful business practices to the company’s environmental initiative, and will highlight what she believes to be the “ABCs of Going Green.”

Introduction: Linda Buckley Bruno, Publisher, Video Business/Content Agenda and Director, Home Entertainment, Variety

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12:20 – 12:30 p.m.
Green Packaging Briefing


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12:30 – 1:30 p.m.
Networking Luncheon & Exhibit Demonstrations


1:30 – 2:30 p.m.
Designing Packaging with the Environment in Mind

Maria Harris, Project Analyst, Corporate Partnerships Program, Environmental Defense Fund  

The Environmental Defense Fund has been working with companies to reduce the environmental impact of packaging since partnering with McDonald’s in 1990 to eliminate polystyrene clamshells. This session will arm participants looking to shift to more sustainable packaging with strategies and lessons learned from the companies who pioneered greener packaging design. Results will be shared of the research and analysis conducted by the Environmental Defense Fund in California and with Wal-Mart on a range of sustainability issues pertaining to the development of Wal-Mart’s packaging scorecard tool.

Session I: Pursuit of Green Packaging
Packaging is the defining intersection between consumers and suppliers and, as a result, it has a real impact on business efficiency and environmental stewardship. Even small changes to packaging have a significant ripple effect on the environment. Improved packaging means less waste, fewer materials used, and savings on transportation, manufacturing, shipping and storage. Suppliers will present solutions for sustainable packaging.

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2:30 - 3:30 p.m.
Session II: Searching for Sustainability in Replication & Distribution

Replication, Information technology and facility service experts and providers will present environmental considerations and identify opportunities for enhanced sustainability.

Moderator: Kyle Tanger, President, Clear Carbon Project

Special Presentations

  • David Moschella, Global Research Director, Computer Sciences Company
  • Lance Williams, Executive Director, US Green Building Corporation, LA Chapter

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3:30 – 3:45 p.m.
Networking Break


3:45 – 4:15 p.m.
Session III: Creating a Demand for More Sustainable Transportation

Buddy Polovick, US Environmental Protection Agency, Office of Transportation and Air Quality, SmartWay Transport Partnership

Broader awareness of climate change concerns and higher energy costs have given business and government leaders new perspectives on national security and economic vitality. The SmartWay Transport Partnership aims to address these concerns with an innovative public/private initiative focused on improving the fuel efficiency of goods movement throughout the supply chain. SmartWay helps business leaders to ensure more sustainable transportation while providing recognition for industry-leading best practices.  

Transportation service providers will present energy economics of product delivery and returns to and from retail.     

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4:15 – 5 p.m.
Panel: How Content and Marketing Are Embracing Eco-friendly Practices

Studio panelists discuss how content holders are working to inspire consumers to embrace a greener world filled with environmental friendly packaged media. What's new? And how are consumers reacting?

Panel: Bill Sondheim, President, Entertainment & Worldwide Distribution, Gaiam; Steve Feldstein, Senior Vice President, Corporate & Marketing Communications, Twentieth Century Fox Home Entertainment; Gordon Ho, Executive Vice President, Worldwide Marketing, Walt Disney Studios Home Entertainment. 

Moderator: Marcy Magiera, Editor-in-Chief, Video Business   Introduction: Mike Dunn, President, Twentieth Century Fox Home Entertainment

 

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5 – 5:15 p.m.
Home Entertainment Industry’s Environmental Agenda for Sustainability: Where Do We Go From Here?

We will close the summit with a presentation on how the DEG will embraced eco-friendly practices and leverage the combined ability of the DEG membership to drive change throughout the industry.

Speaker: Larry Wilk, Vice President, Worldwide Operations, Walt Disney Studios Home Entertainment  

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